Bkhai's name is a combination of two words, [Be] and [kai], and it is said that the sea brings comfort and stability in our busy daily lives in our cities, which is why we visit the sea at any time.

In addition, Bkhai utilizes a high-end dyeing technique called Garment Dying. Not only does this technique add a vintage feel and natural texture by dyeing finished clothes, but it also expresses the ever-changing ocean and surrounding elements with the colors of the clothes.

Through this, Bkhai wants to stay as a gamantz that brings comfort and stability like the sea over a long period of time without jumping on the fast-changing and disappearing trends, and also symbolizes the sea through a special dyeing technique called gamant's ding.

I tried to express Bkhai's identity by using the photos I got from this lookbook shoot. The image of the model wearing a gamantz that resembles the color of the sea slowly overlaps with another image, and the sound is conveyed in the back along with the scenery of the sea.

It is intended to visually convey the vitality of the sea by converting the image that defines Bkhai's unique color into images of the sea and its surroundings, and to express Bkhai's identity three-dimensionally by adding the sound of the sea to the sound of the sea.

Through this lookbook shoot, I was able to think about the identity of the brand Bkhai, and it was good to look into the deep story of Bkhai, which connects the emotions and moments we remember with the essence of the brand, visual, sensual, and production technology.